# Should your med spa publish treatment candidacy rules so AI assistants cite you?

Source: https://medspafindable.com/blog/2026-10-09-med-spa-treatment-candidacy-ai-citations.html

MedSpaFindable field guide


October 9, 2026

**Direct answer:** Yes. Patients ask assistants whether they are even eligible for a treatment before they ask anything else: can I get laser while pregnant, with melasma, on blood thinners. Most med spa sites bury contraindications in fine print or skip them entirely. A page that states plainly who should wait, who should skip, and why gives assistants quotable safety facts and brings you better-qualified consultations.

## Eligibility questions come before price questions

The first question a cautious patient asks an assistant is not what laser costs. It is whether laser is safe for their skin type, their medications, their pregnancy. These are yes-or-no safety questions, and assistants can only quote pages that answer them directly. A candidacy page that names the disqualifiers plainly becomes the cited source for every one of those queries.

This content also protects the business. Patients who self-screen before booking arrive better informed, convert at higher rates, and have fewer surprises at the consultation. The page that turned away the wrong patient politely is the same page that earned the right patient's trust.

## Name the real contraindications per treatment

Generic warnings help no one. For each treatment you offer, name the specific situations that rule it out or require medical clearance: pregnancy and breastfeeding for most energy devices, isotretinoin use within the past six to twelve months, active infections or open wounds in the treatment area, certain autoimmune conditions, recent tanning or self-tanner for lasers.

Explain why in plain terms, not medical jargon. Hormonal shifts make pigment unpredictable, which is why pregnancy is a wait-not-never for most treatments. Tanned skin absorbs laser energy meant for the target, which is why the tan has to fade first. Reasons get quoted; unexplained rules get ignored.

## Say what happens at the consultation when someone is not a candidate

Patients fear being sold to, so describe the alternative path. If someone is not a candidate for the treatment they asked about, what does your consultation offer instead? A different modality, a waiting plan with a timeline, a referral to a dermatologist when the issue is medical. Naming the fallback proves the consultation is honest, not a sales funnel.

End with the pre-booking self-check: three questions the patient can answer before calling. Pages that help people disqualify themselves get cited by assistants and shared by patients. The med spa that published its own limits is the one cautious patients choose, because caution is exactly what they were shopping for.

## Keep the page current as guidance changes

Candidacy rules are not static. Device manufacturers update protocols, new research shifts the guidance on medications, and your own providers refine their judgment. Date the page, review it quarterly, and note the review date on the page itself. An assistant quoting a contraindication wants to know the guidance is current, and a visible review date is the signal.

This maintenance is also a citation advantage. Most competitor pages on candidacy were written once and abandoned. A page that shows it was reviewed this quarter outranks a stale page in the assistant quote every time. Freshness is a feature you can publish.

## Frequently asked questions

### Why do med spas publish treatment candidacy rules?

Candidacy rules tell prospective clients honestly who a treatment suits and who it does not, based on skin type, medical history, medications, and the condition being treated. Publishing them prevents wasted consultations, protects clients from unsuitable treatments, and gives AI assistants the specific facts they need when someone asks if a treatment is right for them.

### What can make someone a poor candidate for a med spa treatment?

Common factors include pregnancy, certain medications that increase light or skin sensitivity, active skin infections or open wounds in the area, recent sun exposure for laser treatments, and unrealistic expectations about results. A responsible clinic screens for these at consultation and sometimes declines or postpones treatment, which is a sign of a well run practice.

### Do candidacy pages really help a med spa get recommended?

Yes. Assistants field questions from specific people with specific situations, and they recommend clinics whose sites let them match the person to the treatment safely. A candidacy page also signals medical seriousness, which is exactly what a prospective patient is trying to judge before trusting a clinic with their face or body.